Name: Nitish Kant Mishra, Rajesh Kumar Sharma, Swati Pathak
Country: India

Year: 2023
Volume: Volume-10, Issue-1 (January-June)
Page Number: 78-89

This study examines the platformization of agriculture and its role in transforming traditional agribusiness systems into digitally interconnected ecosystems. With the rapid adoption of digital technologies such as data analytics, artificial intelligence, and mobile platforms, agriculture is increasingly shifting toward a platform-based model that facilitates interaction among multiple stakeholders, including farmers, input suppliers, financial institutions, and market actors. The paper develops a conceptual framework to understand the structure, drivers, and outcomes of digital agribusiness ecosystems. Using a systematic literature review approach, the study identifies key dimensions such as data governance, value creation, service integration, and institutional support that shape the effectiveness of agricultural platforms. The findings highlight that platformization enhances productivity, improves market access, and supports innovation, particularly for smallholder farmers. However, challenges related to data ownership, digital divide, and platform dominance remain critical concerns. The study contributes to the growing body of knowledge on digital agriculture by providing a holistic framework that integrates technological, economic, and institutional
perspectives. It also offers insights for policymakers and practitioners to promote inclusive and sustainable digital transformation in agriculture.