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National Research Journal of Business Economics

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NRJBE - National Research Journal of Business Economics | Peer-Reviewed Journal


About The Journal


National Research Journal of Business Economics is a peer-reviewed and refereed academic scholarly research journal (ISSN: 2349-2015) dedicated to advancing research and discourse in the fields of Business Management and Business Economics & other related areas of management. The journal upholds rigorous academic standards, ensuring the publication of high-quality research contributions.

National Research Journal of Business Economics (NRJBE) is a peer reviewed refereed academic journal, publishing research articles in the field of Business Administration, Economics, and Related fields. The aim of NRJBE is to provide an intellectual platform for Business Economics related social-scientific studies, a platform in which research in alternative paradigms for Business and Economic inquiry could be presented and debated. NRJBE also aims to promote interdisciplinary studies over the issues of theoretical, practical, and historical importance in dealing with problems in Business and Economics and become the leading Business and Economics journal in India . NRJBE welcomes not only Indian authors, but also authors from all over the world. NRJBE will promote the cooperation and communication among the academics and practitioners interested in Indian Business and Economics. All published research articles in this journal have undergone rigorous peer review, based on initial editor screening and anonymous refereeing by independent expert referees.

  • The Journal is Published By "National Press Associates"
  • Publisher Website: www.npajournals.org
  • Journal Name: National Research Journal of Business Economics
  • ISSN: 2349-2015
  • Impact Factor: 5.8
  • Peer Review Process: Double Blind Peer Review Process
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  • Low Article Processing Fees
  • Frequency of Publication: Biannual (2 Issues Per Year)
  • Languages: English
  • Accessibility: Open Access
  • Plagiarism Checker: Turnitin

The journal invites submission of manuscripts that meet the general criteria of significance and scientific excellence, and will publish:

  1. Original articles (research paper, short communications, etc)
  2. Review Articles
  3. Conference reports
  4. Book reviews, etc.

Interested in submitting to this journal? We recommend that you review the About the Journal page for the journal's section policies, as well as the Author Guidelines.

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Current Issue

Year: 2025   Volume-12, Issue-1 (January-June)

Paper Title IMPACT AND PROBLEMS OF E-COMMERCE
Paper Type
Author Name Harpreet Kaur
Country India
DOI https://doi.org/10.5281/zenodo.15387708
Page No. 1-11

Abstract View PDF Download Certificate
IMPACT AND PROBLEMS OF E-COMMERCE
Author: Harpreet Kaur

E-Commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical E- Commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of E- Commerce: online retailing, electric markets, and online auctions. E-Commerce is supported by electronic business.
Key Words: Business, Commerce, Electronic, Internet, Regulations.

Paper Title THE ROLE OF MIGRANT WORKERS IN THE GIG ECONOMY: OPPORTUNITIES TO MIGRANT WORKERS AND RISKS TO THE HOST STATE, ESPECIALLY IN KERALA
Paper Type
Author Name SIGI C.R, Arshdeep Singh, Kuldip Singh
Country India
DOI https://doi.org/10.5281/zenodo.15387764
Page No. 12-19

Abstract View PDF Download Certificate
THE ROLE OF MIGRANT WORKERS IN THE GIG ECONOMY: OPPORTUNITIES TO MIGRANT WORKERS AND RISKS TO THE HOST STATE, ESPECIALLY IN KERALA
Author: SIGI C.R, Arshdeep Singh, Kuldip Singh

Environmental migrants are individuals who, due to sudden or progressive environmental changes that adversely affect their lives or living conditions, are compelled to leave their habitual homes, either temporarily or permanently, and relocate either within their country or abroad”, according to the International Organization for Migration. The gig economy has become a transformative force in the global labour market, offering on-demand, flexible, and temporary jobs through digital platforms. The study aims to examine the role of migrant workers in the gig economy by exploring both the opportunities it presents and the risks it poses. The expansion of the gig economy in Kerala has opened up new avenues for economic inclusion, particularly for migrant workers who find flexible and immediate employment through digital platforms.
Keywords: [Migrant Workers, Gig Economy, Legal Framework, Opportunities, Risks]

Paper Title EVOLUTION AND REFORMS OF INDIAN TAXATION SYSTEM: A SYSTEMATIC REVIEW WITH FOCUS ON 2024-25 BUDGET
Paper Type
Author Name Simranjeet Kaur, Tavneet K Reen, Shalini Gupta
Country India
DOI https://doi.org/10.5281/zenodo.15387798
Page No. 20-22

Abstract View PDF Download Certificate
EVOLUTION AND REFORMS OF INDIAN TAXATION SYSTEM: A SYSTEMATIC REVIEW WITH FOCUS ON 2024-25 BUDGET
Author: Simranjeet Kaur, Tavneet K Reen, Shalini Gupta

Every country's tax structure significantly impacts its economy. Taxes are the backbone of national development, as they generate revenue used for infrastructure, education, defense, law enforcement, and more. In India, the taxation system is designed not only to collect revenue but also to ensure economic stability, equity, and national growth. Over the past 10–15 years, India's taxation system has undergone significant reforms. However, challenges remain, including complex procedures, reliance on indirect taxes, and the parallel economy. This study examines the evolution and current structure of the Indian taxation system, focusing on recent reforms relevant to the financial year 2024–25.
Keywords: [Taxation, Economic Development, Tax Structure, Income Tax Reforms, Union Budget]

Paper Title SMART FARMING AND SUSTAINABILITY: HOW IOT AND MACHINE LEARNING ARE SHAPING SUSTAINABLE FARMING
Paper Type
Author Name Gurjit Kaur, Prabhjeet Kaur, Dharinder Tayal
Country India
DOI https://doi.org/10.5281/zenodo.15387834
Page No. 23-27

Abstract View PDF Download Certificate
SMART FARMING AND SUSTAINABILITY: HOW IOT AND MACHINE LEARNING ARE SHAPING SUSTAINABLE FARMING
Author: Gurjit Kaur, Prabhjeet Kaur, Dharinder Tayal

This paper dives into how IoT devices and machine learning are making waves in sustainable farming. Together, these technologies, known as "smart farming," are offering fresh solutions to today’s farming challenges while cutting down on our environmental footprint. By blending numbers and real-life examples, we’ll show how smart farming can really shake up traditional agriculture. Our findings reveal that smart farming can help cut water usage by about 20-30%, reduce fertilizer use by 15-25% and decrease pesticide application by 30-40%, all while keeping or even boosting crop yields. But it’s not all smooth sailing—things like high startup costs, needing tech know-how, and lack of infrastructure, especially for smaller farms, can make it tough for everyone to jump on board. This research aims to clarify both the potential and the obstacles of accepting smart farming practices across different agricultural settings.
Keywords: [Smart Farming, IoT, Machine Learning, Sustainable Agriculture]

Paper Title गन्ने की फसल के उत्पादन में जैविक कृषि की भूमिका
Paper Type
Author Name Rohit Singh
Country India
DOI https://doi.org/10.5281/zenodo.15553280
Page No. 28-38

Abstract View PDF Download Certificate
गन्ने की फसल के उत्पादन में जैविक कृषि की भूमिका
Author: Rohit Singh

गन्ना भारत में चीनी का मुख्य स्रोत है और नकदी फसल के रूप में एक प्रमुख स्थान रखता है। भारत दुनिया का सबसे बड़ा उपभोक्ता और चीनी का दूसरा सबसे बड़ा उत्पादक है, गन्ना भारत की महत्वपूर्ण व्यावसायिक फसलों में से एक है, जिसका वार्षिक उत्पादन 170 मिलियन टन के साथ 3-93 मिलियन हेक्टेयर है। भारत में गन्ने की उत्पादकता लगभग 67 टन प्रति हेक्टेयर है। यह देश में उगाई जाने वाली सबसे महत्वपूर्ण खाद्य-सह-नकदी फसल में से एक है, जैविक गन्ना खेती और अकार्बनिक गन्ना खेती के अर्थशास्त्र की जांच की गई है और ओएसएफ का मूल्यांकन महत्वपूर्ण स्थिरता संकेतकों जैसे मिट्टी, पानी, बिजली और किसानों की आर्थिक भलाई और आजीविका सुरक्षा के संरक्षण के संबंध में किया गया है इस फसल को उच्च तापमान और उच्च वर्षा की आवश्यकता होती है। कम वर्षा वाले क्षेत्रों में इस फसल की खेती सिंचाई की सहायता से की जाती है। इस फसल के लिए काली मिट्टी या जलोढ़ मिट्टी सबसे अच्छी होती है। गन्ने को बड़ी मात्रा में पानी की आवश्यकता होती है। इसलिए गहरी मिट्टी धारण करना आवश्यक है। चूंकि यह फसल मिट्टी से पोषक तत्वों को अवशोषित करती है, इसलिए कम्पोस्ट खाद और रासायनिक उर्वरकों का उपयोग किया जाता है।
खोज शब्द: गन्ना, फसल, जैविक कृषि, रासायनिक, अकार्बनिक गन्ना खेती, आर्थिक भलाई और आजीविका सुरक्षा, अनुसंधान अवसंरचना, कम्पोस्ट खाद और हरी खाद।

Paper Title REVOLUTIONISING HEALTH COMMUNICATION THROUGH DIGITAL MEDIA AND CHANGING DYNAMICS OF INTERPERSONAL COMMUNICATION
Paper Type
Author Name Upali Mitra, Mahendra Kumar Padhy
Country India
DOI https://doi.org/10.5281/zenodo.15575795
Page No. 39-50

Abstract View PDF Download Certificate
REVOLUTIONISING HEALTH COMMUNICATION THROUGH DIGITAL MEDIA AND CHANGING DYNAMICS OF INTERPERSONAL COMMUNICATION
Author: Upali Mitra, Mahendra Kumar Padhy

The evolutionary rise of digital media has transformed the landscape of interpersonal communication in every sector whether it is agriculture, health care, development, disaster management, or even maintenance of social bonds within and outside the society, presenting both opportunities and challenges. This study particularly explores the changing dynamics of interpersonal communication in health communication, with the intervention of digital media.
This research analyzes how social media platforms such as Instagram, WhatsApp, X (formerly Twitter), YouTube, Reddit, etc., other online platforms, and mobile health applications such as Sanjeevani, Ayushman Bharat, etc., have redefined the way healthcare professionals, patients, and caregivers interact. The findings reveal a shift from traditional, paternalistic models to more collaborative, patient-centered approaches.
Digital media has enabled patients to assume a more active role in their healthcare, accessing information, and connecting with others who share similar experiences. Healthcare professionals, in turn, must adapt to these changes, embracing digital media as a tool for education, support, and empowerment.
However, concerns arise regarding privacy, misinformation, and the digital divide. This study highlights the need for a balanced approach, harnessing the potential of digital media while addressing its limitations.
The researcher has analyzed the already existing data and trends which has been conducted through secondary data collection and expert interviews of medical professionals and beneficiaries. The research concludes that the effective integration of digital media in health communication requires a multidisciplinary effort, emphasizing media literacy, critical thinking, and empathy. By embracing these changes, this can foster more inclusive, patient-centric, and empowering health communication strategies.
Keywords - Interpersonal communication, Intercultural communication, Digital Media, Healthcare, Health Communication, Public Health

Paper Title PERCEIVED RELATIVE ADVANTAGE OF E-LEARNING ADOPTION AMONG MANAGEMENT FACULTY MEMBERS IN KERALA
Paper Type
Author Name Jithuram CM, Benjamin E, Afsal KM
Country India
DOI https://doi.org/10.5281/zenodo.15608445
Page No. 51-60

Abstract View PDF Download Certificate
PERCEIVED RELATIVE ADVANTAGE OF E-LEARNING ADOPTION AMONG MANAGEMENT FACULTY MEMBERS IN KERALA
Author: Jithuram CM, Benjamin E, Afsal KM

This research investigates the perceived relative advantage experienced by management faculties in Kerala State upon the adoption of e-learning resources. The study aims to assess the extent to which e-learning adoption contributes to perceived advantages within the area of management education. Employing a comprehensive methodology, including surveys and interviews, the research explores faculty perspectives on the effectiveness, efficiency, and overall benefits associated with integrating e-learning into their teaching methodologies. By investigating into the unique context of Kerala State, this study seeks to provide valuable insights into the impact of e-learning adoption on management education, shedding light on potential improvements and opportunities for further development in the educational landscape.
Keywords: E-learning adoption, Perceived relative advantage, Technology integration

Editorial Policy Peer Review Process Publication Ethics & Practices Plagiarism Policy Open Access, Licencing & Copyright Disclaimer Policy Privacy Policy FAQ Special Issue About The Journal

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  • CALL FOR PAPERS 2025 (January-June)

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