Name: Nirmala K.D
Country: India

Year: 2017
Volume: Volume-4, Issue-1 (January-June)
Page Number: 73-78

ABSTRACT
Productive interactions between academia and industry is essential to broaden conceptual
skills, though for long both have been operating in separate domains , of recent they
are coming closer. The partnership is being strengthened due to the realization of
mutually interdependent relationship between the two. With the unfolding of global
changes in business perspectives, the overlapping of needs of academia and industry
has made it inevitable for the partnership to take various forms. For better
understanding of new business in the digital economy, the managers of future must
develop competencies to integrate multiple skills and emergent technology. Hence a
linkup between industry and academia is the need of the hour. Earlier placements
and internships for students were the main reasons for B-schools to tie up with
industry. But now the contours of such relationships are extending much beyond.
The thrust areas in such interactions are – teaching, training, consultancy, research
and placement. Collaborations between academics and industry help in creating
programmes to support each other’s needs. The growth of some major economies of
the world is built on a strong industry- academia relationship. It is high time that
Indian B- schools do the same and build and sustain similar long-term and mutually
fruitful relationships. That alone can propel India to march forward.
Keywords: Collaborative Learning, Corporate World etc.