Name: Harsha B D
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025 (Special Issue-2)
Page Number: 82-93
DOI: https://doi.org/10.5281/zenodo.17722159

ABSTRACT
The rapid growth of India’s electric vehicle (EV) industry has established electric bikes (ebikes) as a key component of sustainable urban mobility. Factors such as rising fuel prices,
increasing environmental concerns, and government incentives, including the FAME II
scheme, have accelerated e-bike adoption, positioning them as a viable alternative to
conventional petrol two-wheelers. This study empirically examines the factors influencing
consumers’ purchase intention of electric bikes (e-bikes) in Mysore City, Karnataka, focusing
on socio-demographic, psychological, economic, and product-related aspects. Primary data
were collected from 60 e-bike users with at least one year of usage experience, using
structured questionnaires and personal interviews. Data were analyzed through descriptive
statistics, mean values, and ANOVA tests to identify the most significant determinants of ebike adoption. A cost comparison between electric and conventional petrol bikes revealed
that e-bikes offer notable economic advantages, particularly at higher daily usage. Among
electric brands, Ola S1 Pro is the most cost-effective, with total monthly costs ranging from
₹4,404.11 (20 km/day) to ₹4,740.11 (60 km/day), followed by TVS iQube. The Ather 450X
incurs the highest total cost due to higher fixed expenses, while petrol bikes below 120 CC
have steeply rising running costs, making e-bikes more economical for extended usage.
Analysis of mean values from the 5-point Likert scale indicated that Mileage Range (4.11)
and Price (4.08) are the most influential factors in consumers’ purchase decisions. Speed
(4.05) and Brand Name (3.85) also play a significant role, reflecting the importance of
performance and reputation. Warranty (3.96) is moderately valued, while factors such as
Resale Value (3.26), Availability of Spare Parts (3.41), and Other Special Features (3.50)
have minimal influence. The ANOVA test confirms that practical and performance-related
aspects—particularly mileage, price, and speed—have the strongest influence on purchase
decisions, whereas secondary or long-term considerations play a minor role. Overall, the
study demonstrates that economic benefits, performance, and brand perception dominate
consumer preferences, while environmental and warranty factors are moderately important,
highlighting the practical priorities guiding e-bike adoption.
Key words: Electric Bikes, Purchase Intention, Consumer Behaviour.