Name: Shiv Kumar, Arvind Thakur
Country: India

Year: 2015
Volume: Volume-2, Issue-2 (July-December)
Page Number: 54-60

For the past few decades, businesses are witnessing the intensity of rapid changes in usage of information technologies, for the business decision-making purposes. The major perception referred to services that are not provided in some other ways, such as by telephone or fax, which can create certain myopia, leaving the Internet potential uncovered. When analyzing the newer data regarding the usage of the information, it seems that the Internet has still not been fully recognized as vital source knowledge. Results of the research applied on the systems showed that there is an opportunity for exploiting the Internet as a strategic digital tool in business modeling. The only legitimate use for data-driven insights is informing business strategy and, ultimately, increasing competitive advantage, which, in turn, produces company growth. With data now abundant and the traditional research industry faced with the threat of commoditization, traditional research suppliers have one of only two options. They can accept commoditization and focus exclusively on efficiency and accuracy of data collection, or they can migrate to insight-driven strategy. Neither will be easy, but the latter appears to be more preferable. This paper encompasses an integrative approach how business modeling and knowledge sharing is done using the strategic of digital research. Due to the existence of different perceptions concerning the role of the Internet, this paper tries to emphasize its effort of an interactive channel that serves the function of not only an informational nature, but as a powerful research tool as well. The dominant logic of marketing is shifting from the exchange of goods toward service, interactivity, connectivity and ongoing relationships.
Key Words: Digital research, Business modeling, Knowledge Sharing, Prosumers.