Name: Kshitija T Kanagale & G.R. Junnaykar
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025 (Special Issue- 1)
Page Number: 24-30
DOI: https://doi.org/10.5281/zenodo.17111752

ABSTRACT
E-commerce growth has been great for women in charge, but gender bias and manipulating
work and life are still problems. This study looks at how Human Resource stuff can help
make a good place to work for women starting e-commerce businesses. To help women grow
at work and deal with problems, we need good human resource moves like diversity plans,
flex time, mentors, and guidance training—which all helps the company do better and come
up with fresh ideas. Recent studies show that HR matters, but we still don't know how some
plans will work out in the long run or how different regions and industry changes affect
women leading in e-commerce. This study wants to fill in those blanks by figuring out what
HR does, spotting problems, and checking how flex time and mentors affect women's
leadership. It mostly uses info from other sources and ends with tips to help women lead
better in this quick-moving business.
Keywords: E-Commerce, Human Resource Management, HRM Strategies, Leadership,
Mentorship and Work-life Balance