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Archives Volume-9, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
DIFFERENT INTEGRATED METHODS ORGANIZATIONS USE TO REACH POSITIVE BUSINESS RESULTS
Author Name:
Shivam Pungalia
Country:
India
Page No.:
1-13
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DIFFERENT INTEGRATED METHODS ORGANIZATIONS USE TO REACH POSITIVE BUSINESS RESULTS
Author: Shivam Pungalia

ABSTRACT
When tackled from a holistic process-oriented viewpoint, the improvement and innovation of
business processes may provide a company with a competitive advantage. According to how
much experience it has in using method thinking to create better results, a company may be
more or less process-oriented in its operations. An organizational-supported enquiry in 30
multinational companies is the goal of this study. It also intends to provide a framework for
defining features of Business Process Orientation and a credible method for determining the
degree of Business Process Orientation (BPO). A complete strategy for integrated process
management and transformation is developed starting from this point.
Keywords: Business Process Orientation, BPM Success Factors and Measures, BPM
Maturity, and BPM Governance are some terms used in this paper

Paper Title:
ADOPTION AND CHALLENGES OF GREEN MARKETING STRATEGIES
Author Name:
Safdar Ahmed, Suneeta Vij
Country:
India
Page No.:
14-27
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ADOPTION AND CHALLENGES OF GREEN MARKETING STRATEGIES
Author: Safdar Ahmed, Suneeta Vij

ABSTRACT
The rise of sustainable marketing marked a shift in how society views the environment. Due
to the increasing concerns about the harmful effects of climate change, people started
demanding more eco-friendly products. This has opened up new opportunities for businesses.
Due to the increasing concerns about the harmful effects of climate change, people started
demanding more eco-friendly products. This has opened up new opportunities for businesses.
Due to the limited resources that businesses have, it is important that they use them
efficiently to achieve their goals. Green marketing strategies is also about developing new
and improved products that are designed to meet the needs of the environment. Doing so will
allow companies to gain an advantage over their competitors. In 2020, it has been estimated
that the Earth is experiencing climate change due to human activities. Most climate scientists
agree that the effects of global warming are caused by the pollution and depletion of natural
resources. Aside from natural disasters, climate change also causes the extinction of marine
life and diseases. Due to the seriousness of this issue, many companies have started adopting
a sustainable business concept. This concept combines the various aspects of a company's
operations. The goal of a sustainable business concept is to create a more environmentfriendly environment for the company. According to many executives, it can help them gain a
company‟s competitive advantage.
This study is carried out using various sources, such as academic journals and digital books.
It is then analyzed to find out the most effective Green Strategies that businesses have
adopted to increase their awareness and business but nowadays it have been misused by many
organizations.
Keywords: Ecological Products, Strategies, Steps to become eco-friendly, Economic and
Environmental Sustainability, Misuse as Green washing

Paper Title:
ECONOMIC PROFILING OF CHILDREN INVOLVED IN LEGAL CONFLICTS
Author Name:
Reyansh Alur
Country:
India
Page No.:
28-34
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ECONOMIC PROFILING OF CHILDREN INVOLVED IN LEGAL CONFLICTS
Author: Reyansh Alur

ABSTRACT
Child in Conflict with Law is an enormous problem in India by which most of the youth spoil
their lives. Because of children crime and related problems youth, their families, and the
entire society suffer multiple problems and consequences. Not only does the problem affect
the victims of the crime; it also affects the Child in Conflict with Law or children’s family,
their future, and society as a whole. The most obvious people affected by Child in Conflict
with Law are the victims. There are various factors leading to Child in Conflict with Law in
India. Psychological, social, political, and economic factors are the major factors leading to
the consequences of Child in Conflict with Law in North Karnataka, India and the various
countries in the world. In this paper, researchers has to discussed the main perspectives of the
economic factors and their impact on Child in Conflict with Law in North Karnataka.
Furthermore, researchers’ going to discuss the determining economic factors leading to Child
in Conflict with Law, various theories supporting economic factors,
Key Words: Children in Conflict with Law, Economic Conditions

Paper Title:
THE IMPACT OF FINTECH ADVANCEMENTS AND DIGITAL PAYMENTS TRANSFORMATION ON SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) GROWTH
Author Name:
Vijay Kumar Tiwari & Amar Nath Tiwari
Country:
India
Page No.:
35-40
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THE IMPACT OF FINTECH ADVANCEMENTS AND DIGITAL PAYMENTS TRANSFORMATION ON SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) GROWTH
Author: Vijay Kumar Tiwari & Amar Nath Tiwari

ABSTRACT
Small and Medium-sized Enterprises (SMEs) are the backbone of the economy, contributing around 30% to India's GDP and employing over 110 million people. Yet they have historically faced persistent challenges persistent challenges in credit access and cash flow management due to rigid banking norms and limited market reach. The rapid evolution of
financial technology (FinTech) and the widespread adoption of digital payment systems have significantly transformed the operational landscape of small and medium-sized enterprises (SMEs). This paper examines how the rapid advancement of Fintech, digital lending, electronic wallets, embedded finance, and unified digital payment ecosystems has catalyzed a growth surge in the SMEs sector. Using a mixed-method approach, this research synthesizes empirical evidence and recent case studies to evaluate how digital payment transformation enhances business outcomes. The findings indicate that digital transformation has reduced operational costs by up to 20% and improved credit accessibility for previously unbankable enterprises. The paper concludes that fintech serves as a critical enabler of SMEs growth,
particularly in emerging economies, and recommends policy interventions to maximize its benefits.

Keywords: Fintech, Digital Payments, SMEs, Financial Inclusion, Business Growth, Innovation, Embedded Finance.

Paper Title:
गाँव की कहानियां और कहानियों में गढ़ते गाँव : कथाकार शिवमूर्ति
Author Name:
पुष्‍पा कुमारी
Country:
India
Page No.:
41-50
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गाँव की कहानियां और कहानियों में गढ़ते गाँव : कथाकार शिवमूर्ति
Author: पुष्‍पा कुमारी

सारांश–
शिवमूर्ति की कई कहानियां अपनी पठनीयता के बल पर लंबे समय तक स्मृति में अपना स्थान बनाए रखती हैं। गांवों को लेकर ऐसी पठनीय कथाएं हिंदी साहित्य जगत में सचमुच बेहद दुर्लभ हैं। मिसाल के लिए उनके कथासंग्रह ‘केसर-कस्तूरी’ में संकलित कहानियां अपने जबर्दस्त कथाविन्यास और आवेगमयी अभिव्यक्ति के लिए जानी जाती हैं। इसमें उनकी छह महत्वपूर्ण कहानियां संकलित हैं। ये कहानियां हैं-कसाईबाड़ा, अकालदंड, सिरी उपमा जोग, भरतनाट्यम, तिरिया चरित्तर और केसर कस्तूरी। सारी की सारी कहानियों में ग्रामीण परिवेश प्रधान है या ग्रामीण परिवेश से शहर में आकर बसे लोग जिनका गांव से संबंध सुखद या दुःखद ढंग से अभी बरकरार है। शिवमूर्ति का साहित्य स्वातंत्र्योत्तर भारत के वर्ण-जाति के पंक में आकंठ धसे गांवों की हकीकत से परिचित कराने वाला साहित्य है। उनके गांव रहस्यमय कल्पनाओं से आवृत भी नहीं हैं जहां इंसान से ज्यादा ध्यान चिड़िया की टींटी-टूटू पर जाए। उनकी कहानियों में चित्रित गांव में हर तरफ आतंक है और यह आतंक सीधी गोलाबारी या हिंसा से नहीं बल्कि बहुत महीन स्तरों पर सरकार-राजनीति और सामंती संस्कृति के बीच से पैदा षड्यंत्रों के सहारे फैलाया गया है।

Paper Title:
SUSTAINABLE AGRIBUSINESS MODELS: INTEGRATING CIRCULAR ECONOMY AND RESOURCE-BASED VIEW PERSPECTIVES
Author Name:
Manish Dixit, Mridul Upadhyay
Country:
India
Page No.:
51-60
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SUSTAINABLE AGRIBUSINESS MODELS: INTEGRATING CIRCULAR ECONOMY AND RESOURCE-BASED VIEW PERSPECTIVES
Author: Manish Dixit, Mridul Upadhyay

This study explores sustainable agribusiness models through the integration of circular
economy (CE) principles and the Resource-Based View (RBV). The research aims to
understand how agribusiness firms can enhance environmental sustainability and achieve competitive advantage by adopting circular practices and leveraging internal capabilities. Using a conceptual research approach based on an extensive review of existing literature, the study identifies key dimensions such as resource efficiency, waste valorization, eco innovation, and digital transformation as critical drivers of sustainable agribusiness. The findings suggest that circular economy practices enable firms to reduce environmental impact while creating economic value through efficient resource utilization and closed-loop systems. Simultaneously, the RBV perspective highlights the importance of firm-specific resources, including technological capabilities and knowledge systems, in successfully implementing these practices. The study also emphasizes the role of innovation and stakeholder collaboration in facilitating the transition toward sustainable agribusiness models. Overall, the integration of CE and RBV provides a comprehensive framework for developing resilient, efficient, and competitive agribusiness systems.

Paper Title:
A GRIBUSINESS VALUE CHAINS UNDER TRANSFORMATION: A THEORETICAL SYNTHESIS OF EFFICIENCY, EQUITY, AND SUSTAINABILITY
Author Name:
Jaswant Singh, Karishma Sharma
Country:
India
Page No.:
61-71
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A GRIBUSINESS VALUE CHAINS UNDER TRANSFORMATION: A THEORETICAL SYNTHESIS OF EFFICIENCY, EQUITY, AND SUSTAINABILITY
Author: Jaswant Singh, Karishma Sharma

This study develops a theoretical synthesis of agribusiness value chains by integrating the dimensions of efficiency, equity, and sustainability within a unified analytical framework. Drawing on extensive secondary literature, the research examines how technological advancements, institutional mechanisms, and environmental considerations are reshaping modern agribusiness systems. The study highlights that while digitalization and supply chain innovations enhance operational efficiency, they may also create disparities in access and participation among stakeholders. At the same time, increasing emphasis on inclusive practices and sustainable production reflects a shift toward more balanced and resilient value chains. The findings suggest that these three dimensions are deeply interconnected and must be addressed simultaneously to achieve long-term transformation. The study contributes to
theoretical development by proposing a systems-based perspective and offers insights for policymakers and practitioners aiming to design inclusive, efficient, and sustainable
agribusiness strategies.

Paper Title:
DE-GLOBALIZATION VERSUS RE-GLOBALIZATION: A THEORETICAL REASSESSMENT OF GLOBAL TRADE DYNAMICS
Author Name:
Sagar Joshi, Shubham Gaur
Country:
India
Page No.:
72-83
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DE-GLOBALIZATION VERSUS RE-GLOBALIZATION: A THEORETICAL REASSESSMENT OF GLOBAL TRADE DYNAMICS
Author: Sagar Joshi, Shubham Gaur

evolving relationship between de-globalization and re-globalization. In recent years, the global economy has experienced significant disruptions due to financial crises, geopolitical tensions, and the COVID-19 pandemic, leading to debates about the possible retreat of globalization. Using a conceptual research approach supported by secondary data from 2012 to 2022, the study analyzes trends in global trade growth and identifies patterns of contraction and recovery. The findings suggest that rather than a complete reversal, globalization is undergoing a structural transformation characterized by regionalization, digital trade expansion, and the reconfiguration of global value chains. The study highlights the increasing role of technology, policy shifts, and sustainability concerns in shaping the future of global trade. It concludes that de-globalization and re-globalization are interconnected processes reflecting the adaptive nature of the global economic system.

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