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Archives Volume-5, Issue-1 (January-June)

TABLE OF CONTENTS

Paper Title:
A STUDY ON THE PERSPECTIVES OF ONLINE MARKETING
Author Name:
Ankita Chhabra
Country:
India
Page No.:
1-9
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A STUDY ON THE PERSPECTIVES OF ONLINE MARKETING
Author: Ankita Chhabra

INTRODUCTION
The introduction and implementation of internet technologies has created new market for
manufacturers and service providers and also has provided new arena for innovative
marketing strategies by the professionals. There are various reasons of shifting the customers
buying patterns towards online retail shops. The facility of comparing your product with
competitive products on the basis of color, price, size and the quality is one of the biggest
benefits of online shopping.
From the past few years, online shopping is the prevalent way of doing dealings in the field
of E-business and is unquestionably going to be the future of shopping in the human race.
The increasing consumer base, principally of youths, is playing a significant role in the online
shopping. Through this means, the shopper can buy the product from wherever he wants.
Because of the wide communication network online business has become the new mediator
between the companies or the manufacturers and their customers.
Now-a-days where people are tech-savvy and are more attracted towards e-business there is a
need to switch the traditional approach of business and adopt the online business.
There are a number of ways brands can use online marketing to benefit their marketing
efforts. The use of online marketing in the digital era not only allows for brands to market
their products and services, but also allows for online customer support through 24/7 services
to make customers feel supported and valued. The use of social media interaction allows
brands to receive both positive and negative feedback from their customers as well as
determining what media platforms work well for them. As such, online marketing has
become an increased advantage for brands and businesses. It is now common for consumers
to post feedback online through social media sources, blogs and websites on their experience
with a product or brand. It has become increasingly popular for businesses to use and
encourage these conversations through their social media channels to have direct contact with
the customers and manage the feedback they receive appropriately.

Paper Title:
ENTREPRENEURSHIP - A PATH TO SELF EMPLOYABILITY
Author Name:
Anmol Rattan, Gurvinder Kaur
Country:
India
Page No.:
10-16
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ENTREPRENEURSHIP - A PATH TO SELF EMPLOYABILITY
Author: Anmol Rattan, Gurvinder Kaur

INTRODUCTION
Creativity is a mysterious process but is a prerequisite for innovation and this demand hard
work to generate multiple solutions. Similarly, entrepreneurship is a creative and innovative
response to the environment that recognizes and exploits an economic opportunity. So, it is
knack of sensing an opportunity where others see chaos, contradictions and confusion. The
most successful entrepreneur is one who not only adjusts to the environment but also modify
the environment in order to make it congenial and favorable to entrepreneurial activities
through direct and indirect influences. The spirit and zeal are the basic necessities of
entrepreneurship. Education, entrepreneurship and development are interrelated terms.
Education is the best means of developing man’s resourcefulness which encompasses
different dimensions of entrepreneurship. High level of education enables the entrepreneurs
to exercise the entrepreneurial talent more effectively and efficiently.
Entrepreneurship is a phenomenon that is associated with entrepreneurial activities that are
undertaken by entrepreneur who introduce a new untested product or service into the
marketplace. Entrepreneur is a person who act as a change agents of progressive societies
by creating a new business in face of risk and uncertainty for the purpose of achieving profit
and growth by identifying and assembling the necessary resources to capitalize on them.
Entrepreneurs are movers and shakers who constructively disrupt the status quo.

Paper Title:
A STUDY OF WIRELESS NETWORK SECURITY TECHNIQUES
Author Name:
Charanjeet Singh, Ramandeep Kaur
Country:
India
Page No.:
17-21
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A STUDY OF WIRELESS NETWORK SECURITY TECHNIQUES
Author: Charanjeet Singh, Ramandeep Kaur

Introduction
WLAN or Wireless Local Area Network is a term used for the networks in which a user can
have a high bit rate network connection through a wireless (radio) connection. The WLAN
networks are usually high in bit rate but relatively short in range. There are several standards
that specify the different kinds of WLANs.The physical architecture of wireless networks
uses Access Points (AP) to connect to the normal wired network and they provide wireless
access to clients (e.g. laptops, PDAs) with WLAN Network Interface Cards (NIC). WLANs
may also be set up between two devices with a NIC, and it is possible to use the WLAN
technology to build larger ad hoc networks as well. The subsequent sections will review the
various techniques that are usually employed to strengthen the security in WLANs along with
their potential merits and vulnerabilities.

Paper Title:
FINANCIAL ANALYSIS OF SELECTED MEDIA COMPANIES IN INDIA
Author Name:
Chitsimran, Garima, Paras Mehta
Country:
India
Page No.:
22-32
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FINANCIAL ANALYSIS OF SELECTED MEDIA COMPANIES IN INDIA
Author: Chitsimran, Garima, Paras Mehta

I. INTRODUCTION
Financial Analysis:
In today’s scenario where the whole global market economy that is determined by its constant
uncertainty, the business enterprises are faced with demanding economic conditions. They
are subjected to continuous adjustments of environment as well as uncompromised pressure
of competitors, who are striving every single day to boost the value of their products and
services and moving constantly towards advancement. These circumstance results in an
adverse blow on the entire performance of the enterprise. The enterprise, in order to be able
to preserve a steady and competitive position in the market, to provide inputs for the
management, to make important strategic decisions and to achieve their economic goals, is
compelled to continuously analyze and observe their financial situation with which appears
towards financial subjects and the surrounding’s situation. A principal factor of effective
financial management consists of financial situation knowledge. For this purpose, the
financial analysis is used. With it the enterprise will be proficient enough to prevent the
crunch, which would lead to remediation or even to bankruptcy.

Paper Title:
SELF EMPLOYMENT IN DAIRY & CEREAL FARMING
Author Name:
Prabhpreet Kaur, Karamjeet Kaur, Parminder Kaur, Kirandeep Kaur
Country:
India
Page No.:
33-35
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SELF EMPLOYMENT IN DAIRY & CEREAL FARMING
Author: Prabhpreet Kaur, Karamjeet Kaur, Parminder Kaur, Kirandeep Kaur

DAIRY PRODUCT
Dairy products, milk products or lacticinia are a type of food produced from or containing the
milk of mammals, primarily cattle, water buffaloes, goats, sheep, camels, and humans. Dairy
products include food items such as yogurt, cheese, and butter. A facility that produces dairy
products is known as a dairy or dairy factory. Dairy products are consumed worldwide, with
the exception of much of East and Southeast Asia and also some parts of central Africa.
PULSES
Pulses are the edible seeds of plants in the legume family. Pulses grow in pods and come in a
variety of shapes, sizes and colors. The United Nations Food and Agriculture Organization
(FAO) recognizes 11 types of pulses: dry beans, dry broad beans, dry peas, chickpeas, cow
peas, pigeon peas, lentils, Bambara beans, vetches, lupins and pulses nes(not elsewhere
specified – minor pulses that don’t fall into one of the other categories).

Paper Title:
EDUCATION, EMPLOYABILITY, EMPLOYMENT, AND ENTREPRENEURSHIP: MEETING THE CHALLENGE OF THE 4ES
Author Name:
Yashodha Chopra
Country:
India
Page No.:
36-39
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EDUCATION, EMPLOYABILITY, EMPLOYMENT, AND ENTREPRENEURSHIP: MEETING THE CHALLENGE OF THE 4ES
Author: Yashodha Chopra

Introduction
The poor functioning of the 3Es of education, employment and employability has resulted in
growth not being translated into sustained poverty reduction in India. Added to this is the
fourth E of entrepreneurship which, had it been effective, could have delivered the desired
employment outcomes. India, like many other Asian countries, is going through five labour
market transitions: farm to nonfarm, rural to urban, unorganized to organized, subsistence
self-employment to decent wage employment and school to work. India’s population, long
considered a curse, has turned into a desirable demographic dividend. But a demographic
dividend does not mean just people; it means skilled, educated or employed people. India
became a middle-income country in 2007. In PPP terms, it became the third largest economy
globally in 2013 after the United States and China. By 2028, it will be the world’s most
populous country. The labour force in the industrialized world will decline by about 4 percent
in the next 20 years, but will increase by 32 percent in India. This challenge of jobs facing
India is daunting. With the world’s youngest population of 730 million people in the working
age group of 15-59 years, India will have one million young job-seekers join its labor force
every month for the next 20 years. Other countries, in the recent years China, have reaped
rich dividends from this demographic transition by employing its young productively. To
reap this demographic dividend which is expected to last the next 25 years, India needs to
equip its workforce with employable skills and knowledge

Paper Title:
THE POTENTIAL OF TITANIUM DIOXIDE NANAOPARTICLES IN WASTE WATER TREATMENT
Author Name:
Amrit Kaur
Country:
India
Page No.:
40-43
View PDF
THE POTENTIAL OF TITANIUM DIOXIDE NANAOPARTICLES IN WASTE WATER TREATMENT
Author: Amrit Kaur

Introduction
It is estimated that 10–20 million people die every year due to waterborne and nonfatal
infection causes death of more than 200 million people every year. Every day, about 5,000–
6,000 children die due to the water-related problem of diarrhea. There are currently more
than 0.78 billion people around the world who do not have access to safe water resources
resulting in major health problems. Nanotechnology has been considered effective in solving
water problems related to quality and quantity. Nanomaterials (e.g., carbon nanotubes
(CNTs) and dendrimers) are contributing to the development of more efficient treatment
processes among the advanced water systems. There are many aspects of nanotechnology to
address the multiple problems of water quality in order to ensure the environmental stability.
This study provides a unique perspective on basic research of nanotechnology for
water/wastewater treatment and reuse by focusing on challenges of future research

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