PH: +91-9888934889 E-Mail: editornrjbe@gmail.com ISSN: 2349-2015

National Research Journal of Business Economics

An International Reputed Peer Reviewed Refereed Research Journal I Open Access Journal I Impact Factor: 6.74
Submit Papers Online
  • Home
  • Current Issue
  • Archives
  • Editorial Board
  • Submit Paper
  • Indexing
  • Research Areas
  • Author Instructions
  • For Authors
    • Manuscript Guidelines
    • Copyright Agreement Form
    • View Paper Template
  • Subscribe Journal
  • Contact
Business Economics
Sales And Marketing
Human Resource Management
Banking And Finance
Information Technology And Information Science
Education And Psychology
Biotechnology And Biosciences
Literary Aesthetics
Social Science
Business Economics Sales And Marketing Human Resource Management Banking And Finance Social Science
Information Technology And Information Science Education And Psychology Biotechnology And Biosciences Literary Aesthetics
Archives - National Research Journal of Business Economics

Archives

  • Home /
  • Archives

Archives Volume-4, Issue-1 (January-June)

TABLE OF CONTENTS

Paper Title:
ATROCITY ACT & ITS AWARENESS LEVEL AT KHORDHA DISTRICT
Author Name:
Madhusmita Choudhury
Country:
India
Page No.:
1-7
View PDF
ATROCITY ACT & ITS AWARENESS LEVEL AT KHORDHA DISTRICT
Author: Madhusmita Choudhury

Introduction
Atrocity means a wicked or cruel act involving physical violence. [1]Atrocity is “an
expression commonly used to refer to crimes against Scheduled Castes (SCs) and Scheduled
Tribes (STs) in India”. It “denotes the quality of being shockingly cruel and inhumane,
whereas the term 'crime' relates to an act punishable by law”. It implies “any offence under
the Indian Penal Code (IPC) committed against SCs by non-SC persons, or against STs by
non-ST persons. Total Crime against Scheduled Castes includes: Murder, Rape, Kidnapping
and Abduction, Dacoit, Robbery, Arson, Hurt, Protection of Civil Rights Act, SC/ST
(Prevention of atrocities) Act and Other Crimes Committed Against Scheduled Castes. [2]
Caste consideration as a motive is not necessary to make such an offence in case of atrocity”.
It signifies “crimes which have ingredients of infliction of suffering in one form or the other
that should be included for reporting”. This is based on the assumption that “where the
victims of crime are members of Scheduled Castes and the offenders do not belong to
Scheduled Castes caste considerations are really the root cause of the crime, even though
caste considerations may not be the vivid and minimum motive for the crime [3]

Paper Title:
SKILL INDIA - A STEP TOWARDS ENTREPRENURSHIP
Author Name:
Harminder Kaur
Country:
India
Page No.:
8-15
View PDF
SKILL INDIA - A STEP TOWARDS ENTREPRENURSHIP
Author: Harminder Kaur

Abstract
India having a population of 1.32 billion is most growing economy in the world.
According to new reports 70% population of India is covered under working age group
and only 5 % of entire workforce has access to formal skill training. Indian economy is
the fastest growing economy in the world but that economic growth does not get
transferred to employment. India is facing a jobless growth. For curbing the problem of
unemployment and to promote entrepreneurship Prime Minister Narendra Modi
launched skill India on 16 July 2015 with the aim to train over 40 core people in India
with different skills up to 2022.Skill India is national scheme for developing skills and
promoting entrepreneurship at a broader scale.
Keywords: Unemployment, Entreprenurship, Skill India , Pradhan Mantri Kaushal Vikas
Yojana

Paper Title:
BUYING PREFERENCE OF 4-WHEELER - AN EXPLORATORY STUDY AT BHUBANESWAR
Author Name:
Madhusmita Choudhury, Bidhu Bhusan Mishra, P.K.Mohanty
Country:
India
Page No.:
16-32
View PDF
BUYING PREFERENCE OF 4-WHEELER - AN EXPLORATORY STUDY AT BHUBANESWAR
Author: Madhusmita Choudhury, Bidhu Bhusan Mishra, P.K.Mohanty

Abstract
Targeting the right set of customers for any given product is very important problem in business
(B2B / B2C). In this paper we propose a new approach to solve this problem based on product ranking
attributes specifically for the automotive sector. We listed different features of 4 wheelers the buyer
may be interested while buying car. Each features than ranked and also ranked according to the
Demographic features like Gender and income. We than also surveyed the preferable financer to buy
car.
Keywords: Consumer Brand preference, sustainable competitive advantage, strategy,
automotive sector.
Introducti

Paper Title:
THE ROLE OF TECHNOLOGICAL INNOVATION IN ENHANCING COMMERCE AND MSMEs IN INDIA
Author Name:
Dimpi Sharma
Country:
India
Page No.:
33-39
View PDF
THE ROLE OF TECHNOLOGICAL INNOVATION IN ENHANCING COMMERCE AND MSMEs IN INDIA
Author: Dimpi Sharma

Abstract
In Commerce, various new innovations have playing very important role in modern
competitive era. These technologies are important for Micro, Small and Medium-sized
enterprises to beat cut throat competition. In the emerging global economy, innovative
commerce has increasingly become a necessary component of business strategy for economic
development. The integration of information and communications technology (ICT) in
business, business process outsourcing, e- trading, e- Banking, e- securities and online
marketing have revolutionized traditional commerce. These technological innovations have
enhanced productivity, encouraged greater customer participation and enabled mass
customization. SMEs need to use new innovative techniques to improve quality, reduce
costs and increase efficiency. E-commerce can break the boundaries of time and space,
reduce transaction costs, expand two-way communication, the most greatly reduce product
inventory, promote the innovation. It is necessary for survival of the business and
achievement of success.
Key Words: MSMEs, Business Outsourcing, E-Banking, E- Trading, E-Securities and Online
Marketing

Paper Title:
TECHNOLOGY-DRIVEN INNOVATION IN COMMERCE, MANAGEMENT, AND LIFE
Author Name:
Vaishali Jain
Country:
India
Page No.:
40-46
View PDF
TECHNOLOGY-DRIVEN INNOVATION IN COMMERCE, MANAGEMENT, AND LIFE
Author: Vaishali Jain

Abstract
Technological innovation refers to the way through which commerce and management
industry conceives and develops new products. it consists of a wider range of activities from
the first conception of a new idea to dispersal of innovative products processes and services
in commerce, management and life. This technology also consists of some scientific
developments based on advanced techniques to produce better products. It is strategic and
active process which provides organization with strategic advantage in the commerce and
management. In this paper, we tried to elaborate some technological innovative schemes
which contribute a great success in the field of commerce, management and life.
Technological innovation and development to the health and survival of modern
organization and provides economic multiplier effect.
Keywords: Technology, commerce, India, business.

Paper Title:
COMPARISON OF CONSUMER RESPONSES TO CELEBRITY AND NON-CELEBRITY ENDORSEMENTS IN THE PERSONAL CARE PRODUCT MARKET
Author Name:
Anmol Randhawa
Country:
India
Page No.:
47-56
View PDF
COMPARISON OF CONSUMER RESPONSES TO CELEBRITY AND NON-CELEBRITY ENDORSEMENTS IN THE PERSONAL CARE PRODUCT MARKET
Author: Anmol Randhawa

Abstract
Celebrities plays an important role in buying behaviour of consumer’s in recent time as well
as it is key marketing strategy. Marketers use celebrity to advertise the product to influence
the purchase decision of consumers in order to increase their sales and extend their market
shares. As it has been observed that celebrity element in the promotion of the product makes
it more attractive and noticeable. The main aim of the paper is to study the impact of
celebrity and non-celebrity on consumer buying behaviour. For this purpose a data from 200
consumers using personal care product were collected. Literature review which provides an
insight into the research done by the previous authors followed by the structure of the
research method adopted to achieve the objective this study. A structured questionnaire has
been adopted to investigate the attitude of the consumer towards celebrity endorsement and
how it affects their purchase decision.The results reveal that there is a positive relationship
between celebrity and non-celebrity endorsement with buying behaviour. Results shows
that when celebrity and non-celebrity endorse the product, it positively influence the buying
behaviour of consumer. Result also indicate that celebrity endorsement statistically
influence the consumer buying behavious as compare to the non-celebrity buying behaviour.
Keywords: Celebrity Endorsement, non-celebrity, consumer Buying Behavior

Paper Title:
STUDIES AND ANALYSIS OF RETURNS OF DIFFERENT TYPES OF SCHEMES OF SELECTED MUTUAL FUNDS IN INDIA DURING THE TIME OF REVIVAL OF THE ECONOMY IN THE RECENT PAST
Author Name:
Umesh Solanki
Country:
India
Page No.:
57-72
View PDF
STUDIES AND ANALYSIS OF RETURNS OF DIFFERENT TYPES OF SCHEMES OF SELECTED MUTUAL FUNDS IN INDIA DURING THE TIME OF REVIVAL OF THE ECONOMY IN THE RECENT PAST
Author: Umesh Solanki

Abstract
A mutual fund is a professionally-managed form of collective investment that pool money and
invest it. Investment is the art of using money to create value. The fund manager, also known
as portfolio manager, trades the fund’s underlying securities, realizing capital gains or losses,
and collects the dividend or interest income. The investment proceeds are then passed to the
individual investors [1].
A mutual fund offers investors a proportionate claim on portfolio of assets that fluctuates in
value with the value of the assets that make up the intermediaries portfolio. The value of a
share of the mutual fund, known as the Net Asset Value (NAV) per share, is calculated daily
based on the total value of the fund divided by the number of shares currently issued and
outstanding [1], [2].
Performance of mutual funds can be evaluated on the basis of many factors, out of which
returns of different schemes is one of the important factors. Here, I have analyzed the
performance of selected mutual funds in different categories on the basis of returns of different
types of schemes for different time periods. After selection of funds, schemes have been selected
on the basis of size of the schemes and their other attributes. Generally equity investing
outperforms investment in any other forms of Investment Avenues, including debt instruments,
in long-term. Fund’s long-term performance would depend very much on the investment skills
of the fund manager [3], [4].
On the basis of performance of the mutual funds schemes, the investors should decide when to
enter or exit from a mutual fund scheme.
After the entry of private sector Mutual Funds, they are becoming the leader on the basis of
various parameters. Reliance, HDFC, ICICI, and UTI have created lots of AUM up to 2010 due
to their better working in their descending order. ICICI Pru. and Reliance have launched largest
variety of schemes and then HDFC and UTI is leading.
Key Words - AUM, Scheme Snapshot, Investment Avenue, Mutual Fund Schemes, Investment
Risk

Paper Title:
COLLABORATIVE LEARNING: NARROWING THE DIVIDE BETWEEN BUSINESS SCHOOL & CORPORATE WORLD
Author Name:
Nirmala K.D
Country:
India
Page No.:
73-78
View PDF
COLLABORATIVE LEARNING: NARROWING THE DIVIDE BETWEEN BUSINESS SCHOOL & CORPORATE WORLD
Author: Nirmala K.D

ABSTRACT
Productive interactions between academia and industry is essential to broaden conceptual
skills, though for long both have been operating in separate domains , of recent they
are coming closer. The partnership is being strengthened due to the realization of
mutually interdependent relationship between the two. With the unfolding of global
changes in business perspectives, the overlapping of needs of academia and industry
has made it inevitable for the partnership to take various forms. For better
understanding of new business in the digital economy, the managers of future must
develop competencies to integrate multiple skills and emergent technology. Hence a
linkup between industry and academia is the need of the hour. Earlier placements
and internships for students were the main reasons for B-schools to tie up with
industry. But now the contours of such relationships are extending much beyond.
The thrust areas in such interactions are – teaching, training, consultancy, research
and placement. Collaborations between academics and industry help in creating
programmes to support each other’s needs. The growth of some major economies of
the world is built on a strong industry- academia relationship. It is high time that
Indian B- schools do the same and build and sustain similar long-term and mutually
fruitful relationships. That alone can propel India to march forward.
Keywords: Collaborative Learning, Corporate World etc.

Editorial Policy Peer Review Process Publication Ethics & Practices Plagiarism Policy Open Access, Licencing & Copyright Disclaimer Policy Privacy Policy FAQ Special Issue About The Journal

Latest Announcements

  • CALL FOR PAPERS 2025 (January-June)

    01-01-2025
    SUBMIT PAPERS IN OUR RESEARCH JOURNAL! 2025
    National Research Journal of Business Economics contributes in the growth and application of Research & Technology, by delivering the latest information contained in research papers, which enables them to enhance understanding for advancements in research activities. We intends to Disseminate and promote the research works of research scholars, Academia.

  • Subscribe This Journal

    01-01-2025
    We Request to Subscribe our Journals for the Noble Cause to Spread Knowledge, Wisdom and also to Protect Intellectual Property Rights of Scholars Across the World.

    Subscription Price: 3500/- (Bi-Annual)

    CALL NOW!
    +91-9888934889, 7986925354

Publish
Conference
Or Seminar
papers in our journal

Read More

National Research Journal of Business Economics

+91-9888934889

editornrjbe@gmail.com

Useful Links

  • Home
  • About The Publisher
  • Submit Paper Online
  • Call for Papers
  • Publication Ethics
  • Join Our Editorial Board
  • Journal Subscription
  • Contact Us
  • Blogs

Explore Other Journals

  • NRJ of Human Resource Mgt.
  • Information Technology and Information Science
  • Sales and Marketing Management
  • Banking and Finance Management
  • Academe: Journal of Education and Psychology
  • Research and Reviews in Biotechnology and Biosciences
  • Journal of Literary Aesthetics
  • Social Science Journal

Downloads

  • Copyright Form
  • Paper Template
  • Manuscript Guidelines
  • e-Certificate
  • Sitemap
© 2026 National Research Journal of Business Economics. All Rights Reserved.
Published By: National Press Associates www.npajournals.org