PH: +91-9888934889 E-Mail: editornrjbe@gmail.com ISSN: 2349-2015

National Research Journal of Business Economics

An International Reputed Peer Reviewed Refereed Research Journal I Open Access Journal I Impact Factor: 6.74

Submit Papers Online
  • Home
  • Current Issue
  • Archives
  • Editorial Board
  • Submit Paper
  • Indexing
  • Research Areas
  • Author Instructions
  • For Authors
    • Manuscript Guidelines
    • Copyright Agreement Form
    • View Paper Template
  • Subscribe Journal
  • Contact
Business Economics
Sales And Marketing
Human Resource Management
Banking And Finance
Information Technology And Information Science
Education And Psychology
Biotechnology And Biosciences
Literary Aesthetics
Social Science
Business Economics Sales And Marketing Human Resource Management Banking And Finance Social Science
Information Technology And Information Science Education And Psychology Biotechnology And Biosciences Literary Aesthetics
Archives - National Research Journal of Business Economics

Archives

  • Home /
  • Archives

Archives Volume-2, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
Electronic Banking and Information Technology in India: Developments After Bank Nationalization
Author Name:
R. Lilambeswara singh, K.Zarkada
Country:
India
Page No.:
1-9
View PDF
Electronic Banking and Information Technology in India: Developments After Bank Nationalization
Author: R. Lilambeswara singh, K.Zarkada

The banking sector is in a transitional mode towards a vibrant global market and sophisticated information technology. Due to this changing scenario, banks are paying more attention to expanding their activities from just lending and borrowings to other ends like, insurance merchant banking, leasing, and electronic banking etc. even though these changes were expected after the nationalization of banks in 1969, it was noticed that it had only slow and steady progress necessitating a total revamping of the banking sector. Various reform measures were taken to strengthen the foundation of the system by improving asset quality, enhancing capital and improving profitability along with structural changes in the system. During this transition, banks have seen fierce competition, risk, and revolutionary changes forcing them to take immediate steps to retain market share, redress the grievances of customers as fast as possible by maintaining good ambience, rendering courteous services to customers with the help of latest technological innovations and products like internet banking, ATM, debit/credit cards, EFT, E-cheque, phone banking, mobile banking etc.
Key words: e-banking, electronic fund transfer (EFT), electronic clearing services (ECS).

Paper Title:
Pension Fund Investment in India: Trends, Challenges, and Outlook
Author Name:
Vishnuvardhana, Sudarshan M.R
Country:
India
Page No.:
10-24
View PDF
Pension Fund Investment in India: Trends, Challenges, and Outlook
Author: Vishnuvardhana, Sudarshan M.R

Social security schemes reforms have taken its crucial position in most of major policy issues for both developed and developing countries. The researchers and policy makers are critically evaluating and debating on appropriate mechanism to handle the complex issues related to aging population, lack of retirement funds, coverage of unorganized sector and asset liability management and so on. Pension reforms, have therefore become a crux for policy makers, investors and even market analysts. In most of the countries, pension funds are large investors especially in long-term capital contribution for infrastructure and other project developments. Research studies have highlighted on significant contributory force of pension funds on capital market development, which in turn contributes for overall economic development and new investment products. India’s pension business has immense potential to grow due to the fact that a large segment of its population has no access to a retirement fund. It has attracted wide attention across the global due to the reforms undertaken by Government of India in 2004 – by shifting from Defined Benefit (DB) to Defined Contribution (DC) scheme except for Defense services. Pension fund management is one of the crucial and complex processes which have a great effect on the financial market of any country. The effective and efficient investment mechanism of pension fund showcases the appropriate return on investment and it can be channelized for the beneficiaries. The present paper is an attempt of understanding the Pre and Post 2004 -Pension fund investment mechanism through detailed investigation of transition process of DB to DC method with empirical evidence on effect of pension fund investment on capital markets and channelization of fund for economic growth in the country. Further, the New NPS fund management and its issues have been discussed and possible measures are worked out on the same.
Key words: Pension fund investment, Capital market, NPS, Defined benefit, Defined contribution

Paper Title:
Green Marketing in the Modern Era: Obstacles and Strategic Approaches
Author Name:
Simar Khanna
Country:
India
Page No.:
25-36
View PDF
Green Marketing in the Modern Era: Obstacles and Strategic Approaches
Author: Simar Khanna

This paper reviews the literature on the concept of green marketing and green and emphasis on green marketing intervention strategies to environmental problems facing the world today. The review indicates that individuals and organizations can benefit from green marketing strategies and at the same time protect the environment to achieve sustainable development. At the end of the paper some insight about the challenges faced by the marketers in the implementation of the green strategies has been discussed along with the green marketing strategies followed by some Indian companies are also reviewed.
Key Words: Green Marketing, Ecological Marketing, Environmental Marketing, Sustainable Marketing and Sustainable Development.

Paper Title:
Make in India: Opportunities Ahead and Associated Challenges
Author Name:
Sukhwinder Kaur
Country:
India
Page No.:
37-53
View PDF
Make in India: Opportunities Ahead and Associated Challenges
Author: Sukhwinder Kaur

Make in India, since its very appearance on the political and economic front has grasped the attention of policy makers and thinkers all around the world in general and of India in particular. India is an economy characterised by indefinite potential in terms of resources, workforce and market. But at the same time, under exploitation of these factors is an important bottleneck that needs to be overcome. For a successful Make in India campaign, an enabling business environment is required at every step. The business environment includes all the internal and external factors that affect the working and existence of a business enterprise. The proposed study seeks to identify various components in external environment that have the potential of proving to be an opportunity or risk of turning out into a threat for Make in India initiative. For the purpose of this study, PEST (Political, Economic, Socio-Cultural, and Technological) analysis of business environment would be performed. Research design is basically exploratory in nature and will employ inputs from reports and statistics of agencies of good standing.
Keywords: Make in India, Business, Environment, PEST analysis

Paper Title:
Integrating Digital Research with Business Modeling and Knowledge Sharing: A New Paradigm
Author Name:
Shiv Kumar, Arvind Thakur
Country:
India
Page No.:
54-60
View PDF
Integrating Digital Research with Business Modeling and Knowledge Sharing: A New Paradigm
Author: Shiv Kumar, Arvind Thakur

For the past few decades, businesses are witnessing the intensity of rapid changes in usage of information technologies, for the business decision-making purposes. The major perception referred to services that are not provided in some other ways, such as by telephone or fax, which can create certain myopia, leaving the Internet potential uncovered. When analyzing the newer data regarding the usage of the information, it seems that the Internet has still not been fully recognized as vital source knowledge. Results of the research applied on the systems showed that there is an opportunity for exploiting the Internet as a strategic digital tool in business modeling. The only legitimate use for data-driven insights is informing business strategy and, ultimately, increasing competitive advantage, which, in turn, produces company growth. With data now abundant and the traditional research industry faced with the threat of commoditization, traditional research suppliers have one of only two options. They can accept commoditization and focus exclusively on efficiency and accuracy of data collection, or they can migrate to insight-driven strategy. Neither will be easy, but the latter appears to be more preferable. This paper encompasses an integrative approach how business modeling and knowledge sharing is done using the strategic of digital research. Due to the existence of different perceptions concerning the role of the Internet, this paper tries to emphasize its effort of an interactive channel that serves the function of not only an informational nature, but as a powerful research tool as well. The dominant logic of marketing is shifting from the exchange of goods toward service, interactivity, connectivity and ongoing relationships.
Key Words: Digital research, Business modeling, Knowledge Sharing, Prosumers.

Editorial Policy Peer Review Process Publication Ethics & Practices Plagiarism Policy Open Access, Licencing & Copyright Disclaimer Policy Privacy Policy FAQ Special Issue About The Journal

Latest Announcements

  • CALL FOR PAPERS 2025 (January-June)

    01-01-2025

    SUBMIT PAPERS IN OUR RESEARCH JOURNAL! 2025
    National Research Journal of Business Economics contributes in the growth and application of Research & Technology, by delivering the latest information contained in research papers, which enables them to enhance understanding for advancements in research activities. We intends to Disseminate and promote the research works of research scholars, Academia.
  • Subscribe This Journal

    01-01-2025

    We Request to Subscribe our Journals for the Noble Cause to Spread Knowledge, Wisdom and also to Protect Intellectual Property Rights of Scholars Across the World.

    Subscription Price: 3500/- (Bi-Annual)

    CALL NOW!
    +91-9888934889, 7986925354

Publish
Conference
Or Seminar
papers in our journal

Read More

National Research Journal of Business Economics

+91-9888934889

editornrjbe@gmail.com

Useful Links

  • Home
  • About The Publisher
  • Submit Paper Online
  • Call for Papers
  • Publication Ethics
  • Join Our Editorial Board
  • Journal Subscription
  • Contact Us
  • Blogs

Explore Other Journals

  • NRJ of Human Resource Mgt.
  • Information Technology and Information Science
  • Sales and Marketing Management
  • Banking and Finance Management
  • Academe: Journal of Education and Psychology
  • Research and Reviews in Biotechnology and Biosciences
  • Journal of Literary Aesthetics
  • Social Science Journal

Downloads

  • Copyright Form
  • Paper Template
  • Manuscript Guidelines
  • e-Certificate
  • Sitemap
© 2026 National Research Journal of Business Economics. All Rights Reserved.
Published By: National Press Associates www.npajournals.org